NADASEO, a technology and consulting company originally built for automotive dealerships and NADA members who simply want digital compliance & accountability. Allow us the opportunity to assist you in the potential avoidance of class action litigation by being compliant with CCPA, CPRA, ADA & GDPR. California Privacy Rights Act (CPRA) went into effect January 1, 2023
AUTOMATED INVENTORY MANAGEMENT = RECONDITIONING SAVINGS
We are experts that generate immense savings in your fixed-ops reconditioning department - simple math proves that saving just 3-4 days per vehicle in reconditioning delays can generate an extra turn of the dealers inventory. Need tracking for multiple rooftops? No Problem. Track all from one cloud based system. How much can we save you by automating the whole process?
These GOOGLE VEHICLE LISTING ADS - VLA Ads don't use keywords they are easy to do - but don't be fooled, you have to monitor them daily. Stop allowing the third party vendors like Cargurus, Cars.com, Autotrader and Carfax from using VLA ads to push leads into their sites using your dealership vehicle data and bypassing direct VDP visits into your site directly which obviously waters down the results and allows for your competitors to conquest your prospective customers. The buyers will click into their site and see all the competitors inventory instead of just yours. Send them directly into your own VDP. Google pulls direct from the feed and Google AI does the rest. You will need to set-up tracking actions (don't use VDP clicks) in the back office so Google's AI will be able to assign values to things like form fills, credit application, contact forms and dealership physical visits, etc.,.
What ELSE DO We Do?
Website CCPA and ADA Compliance with AI Monitoring Software
Automated GOOGLE & 3rd Party Review Site Management
Vehicle Image Tagging, Branding and Syndication
GOOGLE VLA and GOOGLE MY BUSINESS (GMB) Feed Syndication
Facebook Marketplace Vehicle Posts
Reputation Management / GOOGLE REVIEWS
GPS GEO Location - Never Misplace a Vehicle On Your Lot Again
Car Lot Visitor Tracking - How Many Buyers Walked On Last Week?
Vehicle Premium Feature Search Added to Your Current Website Providers Functionality (see services)
Ideate
Dealer ad spend. Which one is working? How are you tracking? Sure a multi-million dollar dealership usually uses an ad agency to steer them or they have a twenty group who points them in the right direction. We are of the opinion that investing in a cumulative approach is the only way to go.
Create
After Google changed its name from Google My Business to Google Business Profile their frequent algorithm changes is making getting to the top of the map pack more challenging. Making sure your Google reviews are frequent and descriptive for the keywords your business is aiming to attract traffic for is key. Responding to reviews in a timely matter is also important metric when Google is pushing the freshest content and reviews to the top of the Map Pack.
Multi-Lingual
Multi-language websites are so important. In Miami, over 70% of the local population speaks Spanish yet most dealers' websites only display in English. Problem solved.
Transparency should rule the digital divide with additional "bottom of the sales funnel" click throughs.
Since the great chip shortage has required dealerships to adapt or fail. Shifting more resources to the pre-owned inventory profit center and also fixed ops. Those dealers stuck in the past will end kind of like the way the internet ruined non forward thinking organizations like Sears, K-Mart, Blockbuster, Radio Shack. The old way of only giving the prospect a very limited amount of information is old school. It's just too easy for the shopper to go to the next dealer online in a matter of seconds. Be transparent and coddle to win loyalty. That includes multi-lingual websites, fast loading websites without the unending popups.
Leverage full stack and agile framework development to provide a transparent and robust experience for your customers and your team
Let our team guide and direct as a partner. If we can't save your dealership $300,000* in yearly savings then our fee is waived. No upfront costs. No contracts unless you want one.
*Minimum of 100 used cars per location.
